A unique architectural brand identity must be crafted with care. This requires planning, execution and a deep understanding of the industry. The world of architecture is dynamic. Constant changes can be seen in design philosophies and client expectations. It is important to align with these for achieving success in creating unique brand identity. Thus, both the academic sphere and the industrial sphere are working towards creating the required resource to cope with the requirements.
In this blog, you can learn the essential steps to create a unique brand identity. Read further to know more about it.
1. Define Your Vision and Values
Any organisation should have complete clarity in the vision and values. vision and values are the Essence for building or defining a brand. Firms should define their vision and must be clear with the year’s fundamental values. A recent survey conducted by industry insights revealed that more than 80% of the respondents say that a strong brand identity is very important for architectural firms to stand out from the market. To build one, the firm should have design philosophy, communication strategy and start the year groundwork for brand identity.
2. Understand Your Audience
Once vision and values are defined, architecture firms should concentrate on understanding the target audience. The taste and preferences, aspirations and pain points of the target audience should be well known. Understanding these will create a good reputation. In a study, it was found that more than 75% of the clients consider the brand identity and goodwill of a firm before deciding to accept their services. So, architectural firms should conduct market research to get insights from demographic trends, psychographic profiles and market dynamics. Using this data, brand identity can be customized.
3. Craft Your Brand Story
Every brand should have a unique story. The story should contain history, values and aspirations. According to a survey by brand perception, more than 92% of the respondents state that they wish to engage with brands that communicate a compelling story. So architecture firms should have a true and compelling story that can match with the frequency of the audience. It should also reflect in the website marketing materials to client presentation and project showcase.
4. Develop a Distinctive Visual Identity
Visual identity is important to create brand identity. It helps with important factors like brand recognition and distinction from other companies. According to a study by the Research Design Research Institute, 75% of the consumers judge a brand by its visual identity. So, it is important for any architectural form to collaborate with higher talented graphic designers and
create a beautiful visual identity. It should reflect a firm’s value and personality.
5. Consistency is the Key
Brand identity cannot be created overnight. Consistency is very important for creating a strong brand identity. Also, firms should take care that their brand is the same across all channels. Studies tell that consistent branding across all channels can increase the revenue of a firm. So it is important that all the brand elements should be the same everywhere. One should take care of the logos, the colours, the fonts and the message of the brand and the same should be maintained by all communication platforms.
6. Implement Innovation
No architectural form can survive without innovation. innovation should be constant in shaping design to influence and cope with the customer preferences. Top Architects believe that a vision is important for staying competitive in the market. The Global architecture report stands by the statement. Thus, architectural form should impress innovation in every process. They should bring the element of innovation in the design process, technology adoption, sustainable process and positioning of the brand. This can make them the leaders in the industry.
7. Develop Client Relationships
To maintain client relationships for a long term it is very important that architectural firms should concentrate on brand identity. It is very important for project success. To develop client relationships, it is important to prioritise communication, transparency and responsiveness through the project cycle. This will develop trust and loyalty. By providing proper service, architects can build long term partnerships. This will improve the brand reputation and drive referrals and also help to position your brand in the good books of the customers
Conclusion
In summary, creating a unique architectural identity is a journey. Businesses are dynamic and they require planning, innovation and endless engagement. By properly defining vision and values, understanding the audience, building a brand story, developing a visual identity and maintaining consistency, it is possible to implement innovation and engage with your audience. Doing all these will help any architectural firm to establish and match their brand identity with the audience. It can also help them to survive in the competitive market.
